Peloton Buys Precor at Buying

Peloton Buys Precor. The fitness company announced monday that it’s acquiring rival brand precor for $420 million — peloton’s largest purchase yet. Peloton said it will also add precor’s nearly 100 research and development employees to its r&d team.

Peloton interactive’s stock soared last month after news of its acquisition of longstanding rival precor. The two fitness equipment manufacturers have been competitors for years, but peloton bought out precor for $420 million along with its 625,000 square feet of u.s. Published on december 23, 2020.

Peloton Buys Fitness Equipment Maker Precor

Manufacturing capabilities and new expansion. Peloton said it will also add precor’s nearly 100 research and development employees to its r&d team. Why is peloton acquiring precor? Pton), the home fitness company that has dominated the industry amid the pandemic, acquired the fitness equipment company precor for $420 million.